This practical guidebook outlines an evaluation process that improves landowners' chances of succeeding at launching and establishing a natural resource-based business. It begins with a discussion of stewardship of forest resources, and follows with discussions, worksheets, and examples using the fictional Smith family. Readers learn how to assess personal and family goals; determine financial, labor, and management resources; assess the site and inventory natural resources; and evaluate potential markets. The last half of the book includes detailed enterprise budgets for eleven different businesses, including Christmas trees and holiday greenery, custom portable sawmills, vacation cabins, shiitake mushrooms, fee fishing, hunting leases, horse boarding, and ginseng. Written by Jonathan S. Kays, Joy Drohan.

Each year, forest landowners consider starting new businesses to make the most of their wildlife, water, cropland, and forest resources. Some landowners are traditional farmers who want to diversify their operations. Others are new property owners in search of a sustainable, long-term source of income or recent retirees who
now have time to start a hobby business.  Unfortunately, many such endeavors are less than successful -- or fail altogether -- because the landowner lacked information to make informed decisions; had insufficient technical, business, or marketing skills; or had a shortsighted view of the enterprise.

A discussion of proper stewardship of forest resources is of utmost importance, because if lands are improperly managed, the natural resources for any business cant be sustained.  A step-by-step process of sieving through potential new business ideas helps the reader better pinpoint the type of enterprise best suited for their land, their skill set, and for their enjoyment.  A four-page appendix lists other sources of information and counsel, including state, regional, and federal government agencies; web sites; and books and magazines.

The 102-page guide will be useful to landowners, extension educators, consultants, and other natural resources professionals. Some who work through the exercises in the Forest Landowners Guide might conclude that starting a forest-based enterprise is not for them. Others might decide on a completely different enterprise from the one initially considered.  And others will forge ahead with their original business plan with more confidence.  In any case, landowners will save time and money through more informed decision making.

(2004) 102 pages.  Spiral Bound.  ISBN: 0-935817-92-1.  Item code: 123NRAES151

List Price: $19.95

This publication can be ordered at http://www.nraes.org/publications/nraes151.html