Tune in to TELE:A New Resource for Communicating with Family Forest Owners
The Sustaining Family Forests Initiative (SFFI) announces its new online learning site, “Tools for Engaging Landowners Effectively”, or TELE.
The TELE web site – www.engaginglandowners.org - helps natural resource professionals engage family landowners in a meaningful dialogue about their woods. Family forests, defined as private forestland between 10 and 999 acres, are perhaps the last frontier in which to implement long-term sustainability concepts, and they are the forest most at risk of being fragmented and converted for development. Roughly 4.2 million individuals, families and trusts own 35% of all forestland in the continental US, totaling more than 200 million acres.
The TELE web site combines a wealth of information from the National Woodland Owners Survey database and landowner focus groups, with demographic and behavior information, to deliver credible, useful and compelling information and services to individual landowners across the country.
The TELE web site helps natural resource professionals tailor their
communications and outreach efforts to the knowledge level, values and
style of their target landowner audiences, allowing for more persuasive
and meaningful communication and better results. Take advantage of this
free resource to create efficient, targeted messages to your family
forest constituents today: www.engaginglandowners.org
-----------------------------------------------------------------------------------------
The
SFFI is a collaboration of government, industry, NGOs, certification
systems, landowners, and academics organized to gain comprehensive
knowledge about family forest owners in the United States. The
initiative is being led by a management team, with the support of an ad
hoc advisory committee of diverse stakeholders. The Yale Program on
Private Forests and the USDA Forest Service Family Forest Research
Center administer it collaboratively.
Contacts: Mary Tyrrell, mary.tyrrell@yale.edu 203-432-5983 or
Brett Butler, bbutler01@fs.fed.us 413-545-1387
